Content is the lifeblood of any online business; it is the lubricant that keeps the machine of your business working perfectly. Creating content is not an easy task, but if you want to scale your business faster, you need to get into the art. Through your content, you educate your audience, grab their attention, and get them to buy what you sell. Here are content ideas for your business:
Talk about the solutions your business offers
Each target audience has its pain points. Pain points are the problems people have and they will pay any amount of money to have them solved. Once you have identified your target audience, the next thing is to research their pain points. You can do this by conducting opinion polls, searching for information online, etc. After this, you educate your audience on how your product is the perfect solution to their problems. Once people can establish a connection between their want or need and your product, they will patronize you. Besides, educating your audience to establish an air of authority and credibility around your business. It is no mistake that the business that teaches is the business that sells.
Negate your target audience fears
People need to know, like, and trust you before they can buy from you. No one will give their money to a business they have fears about. As much as you communicate your business values, you should also distill any fears your target audience has. Create the content on why your target audience should choose you over your competitors and how your business stands out. For example, some people may not buy from you because they think you may not deliver the merchandise once you get their money. A lot of people have fallen victim to online fraud and they do not want to be burned the second time. But if your content can give them some sort of assurance, they will patronize you.
Share customers’ reviews
You should try to always put a human face on your online business. Once someone buys from you, let others know. If people cannot see that your business is real and people indeed patronize you, they will think of your business as a ghost. Seeing reviews further establish your online business as credible, and attracts other people to patronize your business. You can also share funny experiences you have had with customers and the lessons you have learned in the course of doing business. It is better to share reviews from independent companies like us-reviews as opposed to sharing from your website or social media. Most people feel that it is easier to manipulate reviews from personal website compared to independent reviews website. They know you won’t leave a negative review on the Internet if you have the power to remove it. Hence, when your reviews are being shared from a reputable independent reviews website, it will be easier for them to believe it.
Talk about the versatility of your products
You have a higher chance of selling moreover your competitors if your products are versatile. The present economic situation in the world has forced people to downsize their costs of living while seeking innovative and inexpensive ways to live comfortably. If you can show how a product from you can solve five problems your target audience has, your clientele would increase. This is the push some people need to buy from you. Be creative about the solutions your business offers and communicate this to people excellently.
Scour social media for content ideas
Social media is a platform that majorly thrives on content, either text, audio, or visual. It is unofficially the largest opinion poll too; you can find different perspectives to a matter on social media. From what people say, you can get content for your business. Join communities on Facebook, LinkedIn, Twitter, etc. Your target audience is on these platforms and they air their views freely. Read through the comment sections and see how your target audience thinks or what they expect. Repurpose what you read into content pillars and discuss extensively about them. As such, your business will resonate more with your audience as they will believe that you are up to date with current trends. After writing your contents, you would have to host them online. You can check hosting providers’ reviews to know which companies can help you with hosting your website and contents.
Repurpose your content
You do not have to create new content every time for your business. Simply use one of the ones you have created earlier and tweak it. You can add more flesh to it, you can add something in the news that makes the content relevant, you can talk about it in light of global trends, etc. If you have multiple platforms where you publish content, you can simply exchange content across the platforms. For example, you can turn your podcast content into a video to be uploaded on your YouTube channel, you can turn a blog post on your website into infographics for your business social media platforms.
You do not have to wait to be perfect in content creation before you start creating content for your business. An unwritten rule of thumb says that the more you create content, the more you get content ideas.