The St. Tammany Parish Vacationer and Convention Fee has hired Katie Guasco as chief internet marketing officer to oversee a personnel and report to president and CEO Donna O’Daniels. Guasco will be accountable for the commission’s manufacturer tactic, advertising, promotion, community relations, electronic and print content material, social media and the St. Tammany Film Fee.
Guasco has far more than 16 decades of marketing and advertising expertise, commencing her tourism profession in 2006 at Check out Baton Rouge and working her way up to marketing and advertising director. Most a short while ago, she was the vice president of advertising and marketing at the specific interest publisher Hoffman Media, LLC, where she worked with customers to build targeted promoting campaigns across print, electronic, social media, occasions, and personalized articles platforms although supervising a group of 10.
“I have called St. Tammany residence for 7 years now and am energized by the enormous prospects to celebrate, investigate and boost Louisiana Northshore as a leading travel place for all,” claimed Guasco.
Guasco graduated from Louisiana Point out University with a bachelor’s diploma in marketing and advertising and a master’s in community administration. She is also a Licensed Journey Field Expert, a Southeast Tourism Culture Vacation Promoting Expert and a graduate of the Louisiana Tourism Management Academy.
In 2022, the Louisiana Journey Association identified the Louisiana Northshore team with the Louey Award for “Outstanding Convention and Website visitors Bureau/Vacationer Commission of the 12 months (price range from $1 million and higher than)” at its annual meeting.
Guasco was employed after Louisiana Northshore’s advertising of Roberta Carrow-Jackson to manager of movie and digital communications and Sarah Hill as supervisor of advertising and marketing approach and brand articles, in addition to hiring Erica Glory as supervisor of social media and community relations.