Email is an indispensable tool for personal and corporate communication. This means that providing web services with reliable and functional email is a task that needs to be approached carefully.
Running a website involves a lot of preparation, starting from choosing website hosting service providers to having a professional email address with your company’s domain.
In this article, we shall look at some of the best email hosting trends that can be beneficial for your business.
Why Use Email Hosting for Your Business?
Email hosting is a kind of one-stop solution for fulfilling your email needs. It offers a considerable amount of storage space and tailored email IDs and can secure your email server from potential threats.
Thanks to business email hosting, you can emphasize the reliability and solidity of your company with a professional email, such as [email protected] or [email protected].
However, to get the most out of the best email hosting for small businesses, it is of significant importance that you remain aware of the latest email hosting trends and innovations, in order to communicate with your customers more effectively.
Best Email Hosting Trends and Innovations You Must Know
Advanced Security and Data Protection
Considering the increasing number of cyber attacks, email hosting providers have started offering robust email security solutions, like encryption, anti-spam software, and access control, in their email hosting plans.
From anti-virus protection to TLS support and the provision of SSL certificates, the best email hosting plans now include all the essential email security measures.
Ease of Accessing Email Account with IMAP
Thanks to IMAP, users can access their email anywhere and at any time even with multiple devices. As the email server remains online at all times, best business email hosting plans make it possible to read, retrieve, delete and rename an email remotely.
Personalization and Quick Organization of Emails
Some email hosting service providers have combined AI with this type of hosting. Now, one can organize their email promptly without wasting energy. This allows the business or website owner to focus on core business activities.
AI technology learns user behavior and organizes the email accordingly. In case, the user wants to make some changes, he can do so by directing the AI so that he has everything sorted as per his convenience. This helps users get a customized view of their email with less effort.
Email Analytics
Small business email hosting provides access to different email tools, like AI-driven data analytics. By using the data and insights collected from previous email interactions, you can get an analysis of your prospects’ choices and their level of interest (based on the time they spent reading your email).
This type of predictive analytics helps in understanding the client’s demands and behavior, which ultimately leads to better services, higher customer satisfaction scores, and the entry of new customers/clients.
Coming to An End
Reaping every benefit of email hosting always results in business growth. Whether your business is small, medium or large, email hosting provides you with the opportunity to attract new customers and retain existing ones.
By following modern email hosting trends, you can guarantee that your email server remains safe and secure (from cyber threats) along with being productive and accessible anywhere and anytime.
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