The IOC welcomes Leandro Larrosa as new IOC Director of Digital Engagement and Marketing

29 Apr 2022 – Leandro Larrosa will turn into the Director of Electronic Engagement and Promoting (DE&M) at the Intercontinental Olympic Committee (IOC) from the starting of Might 2022.

The Argentina-born communications and marketing specialist joins the IOC with a prosperity of encounter in creating brand names and foremost digitally ground breaking programmes in both of those Latin America and Europe. He will sign up for the senior IOC leadership workforce and will report to the IOC Director General, Christophe De Kepper.

As the IOC strives to even further prolong its electronic engagement with supporters globally, just one of the key suggestions of Olympic Agenda 2020+5, Mr Larrosa will engage in a central function in boosting this tactic and creating synergies in between the DE&M crew in Lausanne and the Olympic Channel Providers (OCS) team in Madrid and with all the other IOC departments.

A huge-ranging worldwide occupation saw Mr Larrosa building and reworking brand names such as Teleser, Heliser and IP Games Laptop Services, prior to getting to be Typical Director for Institutional Photos and Political Advisor to the Argentinian Vice-President, and Director of Communications and Technological innovation for the Province of Buenos Aires. Far more not too long ago, he launched his very own consultancy company, The Delivery Companion, primarily based in Madrid.

Mr Larrosa provides to the part extensive knowledge of the Olympic Motion and the IOC, owning formerly overseen the organisation of the 125th IOC Session in Buenos Aires in 2013 in his purpose as Chief Executive Officer (CEO) of the Organising Committee. He was subsequently appointed Director of the Buenos Aires candidature for the Youth Olympic Video games (YOG) 2018 and, pursuing the election of the Argentinian money, he turned CEO of the Buenos Aires 2018 Organising Committee. Underneath his leadership, this 3rd version of the Summer YOG was not only the most digitally consumed at any time, but also saw the first Olympic Opening Ceremony at any time to be open up to the general public in the streets of a town centre.

“I welcome Leandro Larrosa to the IOC. His understanding of communications and brands, put together with the role he performed in the thriving shipping of the Buenos Aires 2018 YOG, give a worthwhile asset to the IOC’s Electronic Approach and the complete Olympic Motion,” stated IOC Director Standard Christophe De Kepper. 

In the meantime, Mr Larrosa mentioned: “It is for me a excellent honour to sign up for the IOC staff, serving in this critical space that is currently taking part in a central function in our approach seeking to the future. I am ready to work in a team with our legal rights-holders, Leading Associates and all our stakeholders, jointly with the IOC administration to contribute to improving all that has been completed. I’m very happy to be in a place to go on utilizing the Digital Method as element of Olympic Agenda 2020+5.”