Previous HBO main promoting officer Pamela Levine has been tapped as the new head of internet marketing for Disney Branded Television and National Geographic Written content.
Levine, who is replacing the not long ago exited Jayanta Jenkins, will lead an integrated internal agency throughout brand name and innovative marketing, method, publicity, media preparing, digital/social, events, talent relations and awards, supporting written content produced for Disney+, as nicely as the Disney and Nationwide Geographic-branded linear networks, for each Disney General Amusement.
In her new role, which she will start out June 27, Levine will jointly report to Disney Branded Television President Ayo Davis and National Geographic Content material President Courteney Monroe. Levine’s immediate studies include Chris Albert, govt vice president, Marketing and Publicity Chris Spencer, government vice president, Inventive Marketing Kristin Corrigan, senior vice president, Advertising System Jessica Bodaken, vice president, Promoting Creation Abby Ho, vice president, Social Media & Engagement System and Katie Morrow, vice president, Media Setting up.
Levine will be based in Burbank, California and spend time in Washington, D.C., exactly where Nat Geo is headquartered.
Most lately, Levine was CMO for VC-backed tech business BookClub.com. Previously, she served as president of globally theatrical marketing at Twentieth Century Fox Film, where she led campaigns for movies like “Hidden Figures,” “Logan,” “Murder on the Orient Convey,” “The Best Showman, “Deadpool 2” and “Bohemian Rhapsody.” Prior to that purpose, Levine was CMO at HBO, major a group dependable for overseeing technique for sequence which include “Game of Thrones,” “True Detective,” “Girls,” “Silicon Valley” and “Last Week Tonight with John Oliver.” Levine also played an integral role in HBO’s digital platform tactic, together with the start of streaming service HBO Now.
“Pam is an amazingly accomplished government whose intensive experience launching, reimagining, and increasing big leisure brands is unparalleled,” Davis and Monroe stated in a joint assertion. “She’s not only led advertising for some of the most thriving movie and tv franchises of all time, but Pam has a stellar name as a potent, inspiring chief of superior-executing, award-successful groups. We’re delighted to welcome her to our Disney Branded Television and National Geographic Content material groups.”
Levine extra: “This is an amazing and exceptional chance to perform not only for two of the world’s most beloved and legendary international makes but also with some of the most gifted executives in the business. It is an added bonus that so quite a few of them are close friends and former colleagues. I’m thrilled to join Ayo and Courteney, and the wonderful groups at Disney Branded Tv and Nationwide Geographic Content material to assistance notice the limitless opportunity of equally brands.”