Icon Marketing strengthens digital commerce capabilities with acquisition of Spaceshop

COVINGTON, Ky. — Icon Advertising Communications, a fast-expanding omnichannel commerce company primarily based in Increased Cincinnati, announces the acquisition of a Toledo-centered eCommerce agency Spaceshop, introducing certified Amazon, Shopify and Adobe Commerce know-how to Icon’s services.

“Since we opened our doors 25 a long time ago, we have been supporting brand names excel in the lower- to mid-components of the buy funnel by changing purchasers to prospective buyers,” mentioned Shawn Murdock, Icon founder and CEO. “Our agency progress method is to align with clients’ prolonged-phrase targets by investing closely in commerce experience and technologies that strengthens our skill to influence omnichannel customers. With the shopper searching journey becoming far more sophisticated, the acquisition of Spaceshop permits us to much better navigate people complexities by becoming the go-to commerce company dependent in the Midwest.”

The deal, finalized in April 2022, supplies Icon with extra world wide web development and marketplace channel abilities, whilst also bolstering in-dwelling approach, creative imagination, information, electronic media and task management potential.

“Spaceshop offers shoppers the attentiveness of a compact agency, the agility of a generation studio and the innovation of a know-how system,” said Josh Baltzell, Spaceshop co-founder and Icon senior director of technologies. “Joining the incredibly talented crew at Icon will permit us to do that on a considerably more substantial scale. We’ll keep on to assistance our clients raise their manufacturer and income from DTC to marketplace channels to retail, social and outside of.”

Co-founders Brandy Alexander-Wimberly and Baltzell will continue to be with the corporation and be part of Icon’s management crew. Alexander-Wimberly will lead Icon’s eCommerce approach and Baltzell will guide the web growth observe for the company.

Now, Icon has around 100 workforce customers. In addition to the acquisition, the agency plans to add numerous new workforce in the coming months to accommodate predicted development for the Ohio and Kentucky groups.

This is the second of various acquisitions prepared to accelerate Icon’s expansion and abilities. In November 2020, Icon acquired Seattle-based company Market Clicks. Previously in 2020, the company relocated from a 6,000-s.f. place in Ft. Mitchell, Ky., to a 26,000-s.f. restored warehouse in Covington, Ky. to accommodate an raise in staffing.

Icon is one of the swiftest-developing marketing and advertising and advertising agencies in the Increased Cincinnati area and point out of Kentucky. Icon has served shoppers about the nation, including Tempur-Pedic, The Gorilla Glue Company, and Deckorators.

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