Event Screens New Keyword with high competition

Every year new technologies emerge, accompanied by companies willing to lead the market with the latest innovations. Since the dotcom boom between 1997 and 2001, the unbridled growth of internet-related businesses has shifted focus from purely online services to a hybrid of physical and digital.

However, it was not until 2020, a year marked by an event that we all remember, when traditional companies began to massively adapt to the digital environment to offer their products and services.

In this context, Edgar Vásquez Audiovisual Company, a specialist in screen rental for events, explains how this phenomenon gave rise to intense competition in the sector. According to his experience, this change not only increased the demand for audiovisual services, but also brought with it a wave of new players in the market.

“Since 2020, many sound and lighting companies have added the term ‘audiovisual’ to their business name,” says Edgar Vásquez. “This is due to its impact on online searches, but in many cases, these companies did not have the necessary knowledge to offer quality streaming or screen rental services.” This trend has generated distrust among some customers, who often find themselves with poor services.

That same year, the digital scene experienced an explosion of competition in terms of SEO positioning. Companies understood that the Internet had become a main avenue for attracting potential customers. Over time, they discovered which keywords were the most effective and profitable.

At this point, the keyword “event screens” began to stand out, attracting increasing competition among providers interested in capturing this highly sought-after and well-rewarding niche if done right.

What does the event screen service consist of?

Professional screen rental is especially designed for companies that need to use one or more screens temporarily and on specific occasions. This service responds to the need to display high-impact visual content to promote products or services, thus avoiding the high cost of purchasing this equipment.

Edgar Vásquez, an expert in audiovisual technology, explains that this service is ideal for events lasting between two and seven days, especially when the organizers do not have the technical knowledge necessary to handle the installation and configuration of the equipment. However, if the use of the screens extends throughout the year or is recurrent, purchasing the equipment can be a more cost-effective alternative.

Why is competition increasing in event displays?

As mentioned above, this service used to be handled by companies with real technical knowledge and experience in the audiovisual field. However, in recent years, companies that previously specialized only in sound and lighting have also entered the market and now call themselves “audiovisual companies”.

However, it is worth noting that when it comes to professional displays, the experience and knowledge required to choose and operate these devices are not within everyone’s reach. Marketing these types of services is not easy, as the clients who demand them are highly specific and require customized solutions.

What types of event screens are there and which one is the most sought after?

In the beginning, projection screens, accompanied by a projector, were the most commonly used in events. However, with technological advances, this format has practically fallen into disuse. The appearance of LED screens marked a before and after in the market, thanks to their outstanding advantages in brightness, contrast and durability, which has made them the main choice for current events.

Below, we will review the types of professional screens most used in the events industry today:

Professional television screens

Known as Digital Signage, signage screens are a common choice at large events such as trade fairs and conferences, standing out in iconic venues such as IFEMA in Madrid or the Mobile World Congress in Barcelona.

These screens stand out for including an internal media player, allowing content to be played in a loop without the need for external equipment. In addition, they are designed to operate continuously for 24 hours and have resistant structures, making them a reliable and efficient option at an affordable price.

According to Edgar Vásquez Audiovisual Company, a reference in television rental in Barcelona, this type of service is also ideal for smaller events and smaller companies. For example, SMEs often rent high-end smart TVs from brands such as Samsung, with sizes ranging from 40 to 85 inches.

Within this category, 55 Inch screen rentals are especially popular. Edgar Vásquez points out that this size is perfect for more intimate meetings and conferences, as it optimally combines quality and price, positioning itself as one of the most practical and cost-effective options for modest events.

The TVs come with brackets that make them easy to install and enhance their appearance in any setting. However, unlike signage displays, they have a lower brightness level and the glass is not anti-reflective, which can affect their performance in brightly lit spaces.

Giant LED screens

Giant LED screens have gained great popularity in the audiovisual sector, becoming an essential service for various types of events. Although in the past they were exclusive to large concerts and shows, their versatility and ability to capture the public’s attention have expanded their use to fairs, congresses and corporate events.

This service includes the assistance of specialized technicians in installation and configuration. Giant LED screens are made up of modular panels, generally 0.50 m x 0.50 m, which are assembled to create structures of custom sizes. Among the most requested configurations are 3 m x 2 m and 5 m x 3 m formats, ideal for impacting large audiences.

However, the main challenge is the cost, which can be high for small events or companies with tight budgets. In addition to the rental price, it is necessary to consider the expenses associated with transport, assembly, support structures and the hiring of specialized technical personnel who supervise the operation for several hours. For this reason, giant LED screens are usually reserved for projects with greater resources and high visibility requirements.

Vertical LED screens

Vertical LED totems are an intermediate solution between giant LED screens and televisions, combining the best of both formats. They offer the brightness, contrast and durability characteristic of an LED screen, but in a more compact and affordable design, ideal for those looking for visual impact in small spaces. Their vertical format makes them a prominent tool to capture attention at events and effectively promote products or services.

One of the main advantages of LED totems is their ease of setup. All you need is optimized content in vertical format and in high quality. Once loaded, the totem plays the video in a continuous loop, allowing you to display advertising messages easily, without requiring advanced technical knowledge. This makes them a practical and efficient option for events of any size.

How to position yourself to be the best in event displays?

According to Edgar Vásquez, standing out in the competitive event screen sector requires much more than traditional positioning strategies, such as accumulating backlinks, a practice that can currently be counterproductive if not done properly and can even lead to penalties from search engines.

Today, success depends on a comprehensive approach that covers both the frontend and backend of your website. This involves optimizing the design, loading speed, navigation, and ensuring an excellent user experience. Usability is key to retaining visitors and converting them into customers.

Furthermore, offering quality service remains essential. Satisfying customers not only generates positive reviews, but also strengthens your brand’s reputation, becoming a powerful tool to gain visibility and credibility in the market. In short, the combination of solid digital strategies and excellent service is the key to positioning yourself as a benchmark in this sector.

What is the best event screen company?

Determining which is the best event screen company can be subjective, as there are multiple standout options on the market, each with their own strengths. It is important to note that ranking high in search results when searching for “event screen rental” does not necessarily mean being the best, but rather having an effective positioning strategy.

As Edgar Vásquez rightly says: “There are many events, but few manage to stand out.” The same applies when choosing an audiovisual equipment supplier. Although there are many alternatives, not all of them offer the experience, technical knowledge and commitment necessary to guarantee a quality service.

Nowadays, a search like “TV hire for events” brings up a huge number of results. However, beyond online visibility, what really matters are factors such as the company’s track record, personalized attention and the ability to adapt to the client’s specific needs.

If you are looking for professionalism and quality, Edgar Vásquez Audiovisual Company is a reliable option for renting professional screens that will make your event stand out and leave a lasting impression on your attendees.