Deloitte Names New US Chief Marketing Officer

• Deloitte promoted Scott Mager to US CMO of its core consulting company.
• Mager had founded marketing and advertising division Deloitte Electronic and helped it make a string of acquisitions.
• His advertising is viewed as a different indication of Deloitte’s ideas to thrust into advertising’s turf.

Consulting big Deloitte named a new US main advertising officer in a go insiders see as reflecting the firm’s hunger to press further into the

promoting market

.

Scott Mager was principal at the consultant’s advertising and marketing companies division Deloitte Digital, which he established in 2012 and assisted increase with far more than 20 acquisitions, such as these of agencies Heat and Madras World. Deloitte Electronic, which claimed $16 billion in international earnings last yr, has been discovering other acquisitions and a offer with advert huge Publicis.

In his new function, he’ll oversee all advertising and marketing for Deloitte’s core consulting company, which also incorporates Deloitte Digital. The US is Deloitte’s major region, with 121,000 workforce and $22.9 billion in reported revenue for 2021.

Sources in comparison Mager’s new function to that of Accenture Interactive CEO David Droga, who like Mager has been attempting to broaden the get the job done the firm does for CMOs. Also like Droga, Mager has an agency track record he was at Omnicom company Agency.com prior to signing up for Deloitte in 2001.

Mager succeeds Alicia Hatch, who had been in the part because 2015. A man or woman with direct knowledge reported Hatch a short while ago stepped down for individual causes and that Mager has been performing CMO given that late 2021.

Mager wrote on LinkedIn that the CMO marketing “was not prepared” and highlighted the associations he has formed with leading marketing execs in his 20-moreover several years with Deloitte.

A Deloitte spokeswoman declined to remark over and above the announcement alone. Mager could not be reached for comment.